Sustainability Trends for 2021/2022

Trends come in and out of fashion, yet sustainability is always in season. The sustainability topic continues to appear in business agendas and quite rightly so, as we see more and more businesses taking accountability for their actions.

The below article highlights a few of the sustainability trends set to take place in the latter half of 2021 and early 2022.

Fast fashion

The term ‘fast fashion’ was coined in the early 2000’s and ironically, it is still in season. Since then we have seen the rise of fast, cheap apparel that can be purchased at the click of a button through ecommerce. However, ReCommerce is set to change this.

ReCommerce represents the second hand market and with its usage set to double in the next 5 years, is a more affordable way of purchasing and reselling old goods from both high street and luxury brands. The buying and selling of second hand clothes may have been reignited by GEN Z with their ability and desire to make a difference, but this trend has caught on for many more people and looks set to stay.

Shop until you drop? But do it locally.

Covid forced a huge num

ber of small businesses to close their doors - but has this incentivised change? Barclaycard recorded a 63% rise in spending in local butchers, bakeries and greengrocers during the start of 2021 and this is only set to soar for the rest of the year as we begin to live our restriction-free life.

The domino effect of supporting local businesses and initiatives shines an even brighter light on global corporations - forcing them to make sustainability a big player at their tables.

Hybrid living

When we talk about working from home, we focus on the personal benefits we gain; work-life balance, no lengthy commutes, no rush hour - however the societal benefits span much further than that. Reduced traffic on the roads means a considerable decrease in emissions and a lower carbon footprint. It is suggested that 20-30% of the workforce are set to remain working from home or work a reduced amount of time in the office, which hopefully means that all our efforts to lower emissions throughout the pandemic, won’t be undone.

Go Hybrid?

The influx of electric cars over the past year has been incredible. Gone are the days of finding one with the loudest engine, in fact - the quieter the better. This shift in preference has been quite considerable because one in five cars sold are now electric and one in every two is a hybrid. We can only se

e this as a positive change as our roads begin to change for the better.

The above demonstrates that the global pandemic has pulled back the covers on trends that will continue far into the future. The continuation is set to be powered by the force that is sustainability and propelled by individuals wanting to become accountable for their actions. As the internet and social media continues to expose brands, there is nowhere to hide, and acting sustainably is becoming a trend in itself which brands need to adopt to ensure they don't get left behind.

With sustainability at the heart of everything we do, we are rewriting the rules. We are innovative enough, courageous enough, and caring enough to create a whole new universal language - one that is about positive acts, not destructive behaviour.

To find out more about us, our brands and how we’re helping to shape a sustainable planet, call +44 (0) 115 9767090 or email

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